Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.
Here's a reality check for business-to-business firms engaging in social media: Content isn't king, at least as far as tweets and posts to other forums are concerned. Greg Ott of Demandbase offers five prerequisites B-to-B marketers must have in place to maximize the return of their social media endeavors.
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How can you make the most of LinkedIn to build your business's social profile
Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.
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Demand for merchandise from catalog marketers was up 1.6% in the second quarter, spurred by a 2.5% rise in catalog circulation, according to Stuart Rose, a managing director at Tully & Holland.
What can large B-to-B businesses learn from the techniques that small business owners know so well?
Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.
While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time
