Branding
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Agencies
Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
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Agencies
Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Agencies
5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.
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Agencies
Is Your Customer Engagement Strategy Really Relevant?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
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Agencies
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
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Agencies
Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches
Chief Marketer recently talked with Rachel Allgood, senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.
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Agencies
Does a Company’s Age Really Matter in Branding?
Is a company’s longevity something that should be emphasized in branding?
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Agencies
Healthy is the New Green: The Rise of Healthy Brands
Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
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Agencies
Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
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Agencies
Coke & American Idol Fizz Out
After a long relationship, Coke has decided to exit the American Idol stage.
