![](https://www.chiefmarketer.com/wp-content/uploads/2023/09/shutterstock-2058046220-1024x576-1-160x125.jpg)
Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.