Topic | Brand Awareness

3 Strategies when Buying Programmatic for Branding

|  by MichaelAaron Flicker

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

	
        

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