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Five Ways to Support and Build Brand Communities
Five ways to build and support a collection of brand ambassadors.
Five ways to build and support a collection of brand ambassadors.
A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.