Brand Ambassador

• 

  Engagement

  Brands Are Hiring Superfans—and Canines—as Chief Brand Ambassadors

  Brands are carving out a new, loftier position built for superfans: chief brand ambassador.

• 

  Acquisition

  John Oliver Goes off on Chiitan, the Rogue Pole Dancing Unofficial Japanese Mascot

  Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
  who posted a hilarious and weirdly poignant report on the saga.

• 

  Acquisition

  ROKiT CMO on Launching its Phone with Major Sports Sponsorships

  CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
  off its initial marketing platform with a few high-profile sports sponsorships.