Brands Are Hiring Superfans—and Canines—as Chief Brand Ambassadors
Brands are carving out a new, loftier position built for superfans: chief brand ambassador.
Brands are carving out a new, loftier position built for superfans: chief brand ambassador.
Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver, who posted a hilarious and weirdly poignant report on the saga.
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick off its initial marketing platform with a few high-profile sports sponsorships.
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