Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.
Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.
SAP is a B2B pure play, but changing buying patterns have led the company to adapt B2C marketing practices to connect with decision makers.
B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.
Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.
Are memes appropriate for B2B marketing? It all depends on who you’re targeting.
A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.
The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Click here to view the 2023 winners!