Affiliate marketing

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  Acquisition

  Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

  Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

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  Acquisition

  How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing

  Affiliate marketing, in particular, is poised to reap the benefits as marketers
  increasingly adopt more AI optimization techniques.

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  Agencies

  Is an Affiliate Program Right for You?

  If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

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  Agencies

  The Rising Risk of Affiliate Call Fraud

  Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.