The Sportsman’s Guide Inc. reported third-quarter sales of $36.5 million, a 23% increase over the same period last year.
The firm attributed the increase, in part, to improved catalog and Internet sales, which rose to 21% of total revenue, compared with 16% a year ago.
Lower fixed costs and interest enabled the firm to reduce its net loss–from $692,000 during the same quarter last year–to $124,000.
In addition, inventory levels on Sept. 30 totaled $29.8 million, 15% less than they were last year at that time. The firm has also reduced its debt.
“The results were better than had been anticipated as we continued to finetune our formula and make positive adjustments to our mail plan,” said Gregory R. Binkley, CEO, in a statement.
Binkley added that the firm had met its goal of generating 200,000 Buyer’s Club members ahead of schedule.
