Did you know that 84% of people conduct extensive online research before making a purchase, and 40% use AI for that research? According to Lily AI’s 2025 Consumer Research Study: The Search for Smarter Shopping: The Power of Product Content, a survey of over 1,000 U.S. consumers reveals that today’s shoppers seek rich, relevant content across all of the channels where they discover and purchase, including search engines, AI-powered answer engines, brand websites, and social platforms.
What does this mean to retail and e-commerce marketers?
This insightful report offers actionable, data-backed strategies to align your product content with evolving consumer behaviors and preferences, including how people naturally search, shop, and speak. Stay ahead in the competitive market by understanding and meeting the expectations of the modern, research-driven shopper. Download the Research.
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