The Biggest Marketing Mistakes Local Businesses Must Avoid
The worlds of search, social, local and mobile marketing are melting together like four ice cream cones left unattended in the heat wave hitting the Northeast this week. Not only are lines blurring, but changes are happening quickly, too. This makes it difficult for local businesses to keep up.
Liana Evans, senior solutions consultant at Lima Consulting Group and co-founder of Get City Dealz, shares six big mistakes every local business should avoid, in a guest post for Search Engine Watch:
1)
