The 4 A/B Testing Mistakes to Avoid
When it comes to optimization, testing is a double-edged sword. “If it’s done right, the benefits pour in; but if it’s done wrong, you literally can drive a business into the ground,” according to Sean Ellis, CEO of Qualaroo, in a guest post for KISSmetrics. These are the four common A/B testing and optimization mistakes to avoid:
–
