Commuters, tourists and city residents schlepping through Grand Central Terminal Aug. 22 will be treated to a kick-off event for the U.S. Open Tennis Championships.
Tennis Magazine, New York City, has recruited six of its advertisers to create a full day’s worth of tennis activities on a full-size court set up in the terminal.
Clarinex will feature a virtual tennis game, Evian will have a water bar set up, Anheuser-Busch’s Michelob is sponsoring the bleachers and contests to let spectators onto the court and Philips Electronics will have an entertainment center set up. InvestBio is hosting a contest offering the chance to attend a tennis camp and Fuji Film will let consumers pose for Tennis Magazine cover shots.
Plus, players Martina Navratilova, Lindsay Davenport, Roger Federer and Anna Kournikova will make appearances.
The magazine also hosted tennis events at Grand Central in July.
Synergy Sports, Ocean, NJ, handles.
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