TikTok Marketing Archives - Chief Marketer

Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips

PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok.

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6 Elements of Compelling Video Content on TikTok

Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.

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How Small Businesses Can Spur Growth Through TikTok

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.

Demand Gen

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.

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PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.

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DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

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Brands on Fire: e.l.f. Beauty

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.