Social Media Advertising

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  CES 2026

  CES 2026: Oura Triples Investment in Target’s Retail Media Network

  At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

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  Acquisition

  How Marketers Can Approach the Rise in Facebook Advertising Costs

  How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

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  Agencies

  Social Media Advertising is Booming Worldwide

  Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.