Search
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis to make sure that they
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
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Agencies
Finding Potty Humor at SEC.gov
The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with
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Digital
Live From DMA06: Job Bank and Identity Theft Prevention Program Started
The Direct Marketing Association on Monday launched a new job bank and identity theft prevention initiative.
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Digital
Study Finds Customized Segmentation Beats Automated Targeting
Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.
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Digital
Live From DMA06: Marketers as High-Tech Storytellers
Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.
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Agencies
A Step Ahead
You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest
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Agencies
Do You Like to Watch?
More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study
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Agencies
Sells Like Team Spirit
The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites