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Digital
Google Offers Free Landing-Page Help for Small Marketers
Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic
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Digital
Pronto Opens Big Store on Shopping Engine Block
SearchLine has spent some time this pre-holiday season strolling the e-commerce avenue and window-shopping among the comparison engines. Some are established names that have been around for a while, and others came up a year ago or so. But there
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Agencies
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost
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Agencies
Poisoning the Well
IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can
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Digital
Ad Sales Boost Martha Stewart’s Online Fortunes: Web Site Relaunch Imminent
Although only a small part of Martha Stewart Living Omnimedia Inc.’s fortunes, Internet sales rose dramatically during the third quarter, in advance of the site’s early 2007 relaunch.
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Digital
Messages Mixed Regarding Holiday Sales
(Multichannel Merchant) Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.
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Digital
Live from ECMOD: N Brown’s Internet Centricity
In his session at the European Catalogue and Mail Order Days conference in London, N Brown chief executive Alan White declared: “We see ourselves as ultimately being Internet centric rather than catalog centric.” And in fact, in addition to its 20 print catalogs, N Brown operates 42 Web sites, including clearance sites and pure-plays.
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Digital
Become.com Spruces Up for Holiday Shopping
Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.
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Digital
Talk About Overkill: Google’s Plethora of Search Products
It seems like every time we turn around, Google is announcing a new offering, partnership, or enhancement. Just in the past few months they