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Digital
SEM: Should You Buy Your Own Brand?
(Searchline) In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsored listing, wouldn’t it?
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Digital
Make Links Work for You—Carefully
(Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website.
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Digital
For Local Business, Coupons Make the Online Difference
For small or local businesses who want to get contacts from their Web presence rather than clicks, there
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Digital
SEMDirector Joins Forces With WebSideStory
SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.
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Digital
Online Security Concerns Nips $2 Billion in Sales
Gartner Group Inc. estimates nearly $2 billion in would-be consumer e-commerce sales will be lost in 2006 due to online security concerns.
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Agencies
Willowtree Acquires OmniReliant Corp.
Willowtree Advisor Inc. has acquired OmniReliant Corp., a developer of products sold through infomercials and online marketing.
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Agencies
ShopWiki Lets Shoppers Get to Know Elmo
The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.
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Agencies
J. Crew’s Third Quarter Gain Fueled By All Channels
Both direct and in-store sales posted gains for apparel retailer J. Crew. Direct sales rose from $56.4 million during third-quarter 2005 to $66.3 million during the quarter just ended.