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  • Agencies

    Fruit of Its Labor

    Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

  • Agencies

    Online Video Ads Get a Boost

    Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

  • Agencies

    Saving Grace

    But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter’s way through college? Maybe you’re dreaming of taking a trip to Italy to see the village where your grandfather was born.

    All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month.

  • Agencies

    GETTING THROUGH

    Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.

  • Agencies

    David Takes on the Goliaths

    Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

  • Digital

    Christmas ITunes Visits Soar 413%: Hitwise

    Visits to online music site ITunes.com skyrocketed 413% on Christmas Day 2006, compared to Dec. 25, 2005, according to Hitwise.

  • Digital

    Short Cuts

    BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.

  • Digital

    Online Search About Package Goods Growing, Says Survey

    Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.

  • Agencies

    Canadian Online Sales to Reach $8.3 Billion

    Canadian online sales are expected to reach $8.3 billion this year, a 25% gain over last year and next year, that number will reach 26.3%, according to EMarketer.

  • Digital

    Seventh Generation Names Elenz Sales Vice President

    Seventh Generation, an online marketer of environmentally responsible products, has named Carter Elenz vice president of sales.