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Digital
Omniture Gets It Together with Applications
Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.
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Digital
InsuranceOnly Acquires Direct Response Insurance Agency
InsuranceOnly, an online life insurance marketer, has acquired Direct Response Insurance Agency.
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Digital
Sears Closes on Virtual Home in Second Life
One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home d
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Digital
U.S. Ready for (Some) Mobile Marketing: Forrester
Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.
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Digital
Short Cuts
Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews
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Digital
E-Dialog Names Green to New Database Post
E-Dialog, an online marketing services provider, has named Simon Green to the newly created position of director of database strategy and data services in its London office.
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Digital
AARP Publications Appoints Correia to Interactive Position
AARP Publications has appointed Linda Tse Correia associate director of interactive marketing.
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Digital
Turn Ad Network Automates for Action
Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.
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Agencies
MyRatePlan.com the Right Call for Phone Services Seekers
NASA and the Nobel Prize committee may be faced with more complex calculations, but for most of us, figuring out the best deal in a cell phone/ wireless plan combination in our local area comes about as close as we ever get to higher mathematics. But visitors seeking a roadmap through the wireless dark can turn to a consumer Web site, MyRatePlan.com, that consolidates information about available cell plans and handsets into a searchable database that users can access.