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Digital
Citysearch Will Buy Insider Pages
Citysearch, the local Internet directory owned by IAC/InterActive Corp., confirmed that it will acquire Insider Pages, a Redwood City CA-based local search company featuring consumer reviews of products and services.
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Digital
Ogilvy Unit Acquires Search Marketing Agency
The Ogilvy Group announced that its digital and direct media company Neo@Ogilvy has acquired Global Strategies International, a search marketing consultant.
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Agencies
Anglo-American
It doesn’t matter which side of the pond they’re on. The first stop for most consumers planning a trip is the Internet. That’s why VisitBritain, the United
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Agencies
Handling Calls In-House
f you’re dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.
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Agencies
Big Ideas for Microsites
Bill Hanekamp is a huge fan of small Web sites. Technically, they’re called microsites small, self-contained Web destinations that are separate from a
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Agencies
Good Morning, Class
Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,
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Agencies
Google’s Parking Problems
My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.
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Agencies
Class Mobility
In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if
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Agencies
Direct Asks
No question Amazon.com. I know, it’s a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded
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Digital
Online Ad Spending to Slow
U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.