Search
-
Agencies
Bean Web Site Outsells Catalog in 2006
Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006.
-
Digital
Yellow Pages, Local Search Grow to $39 Billion in 2011: Forecast
Ad revenues from print Yellow Pages, Internet Yellow pages (IYP) and local search will reach $38.9 billion globally in 2011, a 4.9% annual increase from the $30.6 billion spent in 2006, according to a report from The Kelsey Group.
-
Digital
247MGI Acquires Infomercial Producer
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.
-
Digital
Why Chief Marketers Must Champion Natural Search Optimization
In his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of effective natural search optimization
-
Digital
SCM Group Taps Medium Blue Search Engine Marketing
SCM Group Inc., a woodworking machinery manufacturer, has selected Medium Blue Search Engine Marketing to beef up it online marketing efforts.
-
Digital
Building the Online Sales Lot
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor.
-
Digital
House Shoppers Turn to Web to Locate, Locate, Locate
Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer
-
Digital
Adify Puts Publishers, Marketers in the Driver’s Seat
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million.
Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network. -
Digital
Avenue A|Razorfish Acquires Interactive Agency Duke
Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke’s profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings.
-
Digital
Roofbuyer.com Taps Keith Cash Associates for Online Services
RoofBuyer.com, a small roofing company in the New York suburbs, Keith Cash Associates to provide online marketing services.