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• Digital

  Yahoo! Taps Executive to Oversee Click Quality

  In an effort to provide more visibility into its click-fraud detection efforts, Yahoo! yesterday named corporate lawyer Reggie Davis to the newly-created post of vice president of marketplace quality.

• Digital

  Turn, Turn, Turn.com to Cost-per-Action

  Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

• Digital

  Is Your Campaign Ready for Society?

  Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.

• Digital

  Google Gets Into the Game with Adscape

  A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape.

• Digital

  Web Video Ads to Grow This Year: Survey

  More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.

• Digital

  Making Waves in Contextual Advertising

  (Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007

• Agencies

  AOL Withdraws Bid for Swedish E-Marketer TradeDoubler

  AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.

• Digital

  Tuttle Catalog Hires Warp 9

  The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag.

• Digital

  AdMarketplace Taps Think Partnership

  AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership’s ValidClick technology to perform third-party click fraud validation on clicks generated through its system.

• Digital

  EToys Direct Acquires BabyUniverse

  EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock.