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• Digital

  Direct Pet Inks Cross Promotion Deal with VetLocator.com

  Direct Pet Health Holdings Inc. has signed a cross promotion agreement with VetLocator.com to share marketing lists and coordinate advertising and Web site traffic.

• Digital

  AOL Makes Users Targetable with Google Ads

  AOL and Google will announce today a deal to let advertisers place Google AdWords pay-per-click ads only on the AOL network.

• Digital

  Google Tests Voice-Recognition Phone Directory

  Search engine Google announced Friday that it was opening to the U.S. public a test of a phone directory service that will let users find information on local businesses.

• Digital

  Inet Interactive Acquires Two Sites

  Inet Interactive, a Web-based marketing company, has acquired two online directories from TechPad Agency LLC for an undisclosed sum.

• Digital

  Analytics a Top E- Marketing Challenge, Says Survey

  Segmentation/personalization, inventory assortments and data/analytics were cited as the top three concerns this year for online merchants seeking to improve conversions and return on investment, according to a survey from the E-Tailing Group.

• Digital

  How to Champion Natural Search Optimization

  A reader asked: “How can a CEO/CMO with no particular experience in natural search optimization, who would be a willing champion given the opportunity, refocus or restructure an organization to make that happen?”

• Digital

  Online Travel Bookings to Reach $94 Billion in 2007

  In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer.

• Digital

  Short Cuts

  Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.

• Digital

  Google Readies for Action

  In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn

• Digital

  MyNewPlace Feels at Home in Online Rentals

  Like everything else in the consumer universe, the search for a good apartment is getting more digitally rich with every passing moving day. One of the most innovative, MyNewPlace.com, came out of beta form almost a year ago, co-founded by current CEO John Helm and technology vice president Kenneth Cluff.