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• Agencies

  Serious Games

  According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,

• Agencies

  Band on the Run

  Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes

• Agencies

  Driving Force

  Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.

• Agencies

  Moving Pictures That Move Product

  When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

• Digital

  Yahoo! to Buy Right Media Ad Exchange

  Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.

• Digital

  Spyware Turns Up in Google Search Ads

  Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday.

• Digital

  Ask.com to Roll Contextual Ad Network

  IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.

• Digital

  Drugstore.com Cuts Losses in Quarter

  Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year.

• Agencies

  Measure A/B Split Tests to Get Stellar Results with Articles

  All good marketers know that they must test each message against a control to see if good results can become stellar results.

  Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?

• Digital

  More Light, Less Heat on Click Fraud at SES

  In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.