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• Agencies

  Moving Pictures That Move Product

  When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

• Agencies

  Pharma DMers Are Web-Shy

  Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.

• Agencies

  Price Check on Aisle 12

  Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could

• Agencies

  Simple, Sturdy and Stylish

  Some direct marketers who deal with a variety of craftspersons might grumble that they don’t always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com

• Digital

  Yahoo! to Buy Right Media Ad Exchange

  Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.

• Digital

  Spyware Turns Up in Google Search Ads

  Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday.

• Digital

  Ask.com to Roll Contextual Ad Network

  IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.

• Digital

  Drugstore.com Cuts Losses in Quarter

  Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year.

• Agencies

  Measure A/B Split Tests to Get Stellar Results with Articles

  All good marketers know that they must test each message against a control to see if good results can become stellar results.

  Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?

• Digital

  More Light, Less Heat on Click Fraud at SES

  In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.