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Digital
Neo@Ogilvy Teams Up With SEMDirector
Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.
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Digital
Calendars.com Optimizes Campaigns, Bids
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”
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Digital
It’s All about the Landing Page, Baby
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
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Digital
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Agencies
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.
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Agencies
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
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Agencies
Serious Games
According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,
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Agencies
Band on the Run
Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes
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Agencies
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.