Search
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Digital
Video Ad Growth Will Outpace Search by 2011: IDC
Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp.
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Digital
Yahoo!: The Quality Goes in, or the Price Goes Down
The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.
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Digital
SendTec Takes to TV Spots in Search of Search Customers
How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater capitalization than McDonald
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Agencies
Search Engine Benchmarketing
In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24×7.
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Digital
Pepperjam Taps DoubleClick for Ad Serving
Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services.
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Digital
Short Cuts
Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online.
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Agencies
Painting Reproduction Site Sees SEO as Key to Growth
Fuhrmann co-founded Ownapainting.com, a Web site that offers hand painted reproductions of famous paintings for as little as $120 apiece.
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Agencies
Cigar Site Seeks to Develop B-to-B Customers
Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com.
The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels.
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Digital
Live from Internet Retailer 2007: Wal-Mart Closes the Online/Offline Loop
Attendees at this year’s Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.