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Digital
B-to-B Seller Opens Up to Customers
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
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Digital
With Sales at Stake, Steak Seller Opts for Search
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
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Digital
Yahoo Acquires BlueLithium for $300 Million
Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.
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Digital
Myhubtv.com Acquires Agent Mailing
Myhubtv.com, an online and video business directory, has acquired Agent Mailing a real estate Web site in Florida.
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Digital
GiftCards.com Hires Mark Romanelli and Tim Ludwig
GiftCards.com, LLC has named Mark Romanelli executive vice president and hired Tim Ludwig to serve as business logistics director. Ludwig will also join GiftCards’ board.
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Digital
HP Includes Online Component in $300 Million Campaign
(PromoXTRA)Hewlett-Packard has launched a $300 million campaign for a new line of printers, featuring several online elements.
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Agencies
Curb Your Enthusiasm
Is investment in online marketing growing the way it once did? Probably not, judging from Direct’s 2007 online marketing survey.
Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.
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Agencies
It’s Mysterious
What’s in a name? Intrigue, if you ask the folks at Stormship. The Medford, MA-based agency which has a number of clients in the high-tech and education
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Agencies
Buy.com’s 2.0 Makeover
Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with