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  • Agencies

    Curb Your Enthusiasm

    Is investment in online marketing growing the way it once did? Probably not, judging from Direct’s 2007 online marketing survey.

    Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.

  • Agencies

    It’s Mysterious

    What’s in a name? Intrigue, if you ask the folks at Stormship. The Medford, MA-based agency which has a number of clients in the high-tech and education

  • Agencies

    Buy.com’s 2.0 Makeover

    Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with

  • Agencies

    Virtual Open House

    Bah. Who wants to spend a Sunday afternoon going around to open houses? Wouldn’t it be great if there was a Second Life, where prospective home buyers

  • Digital

    Convio Files for Initial Public Offering

    Convio Inc. an online marketing services company for nonprofits, has filed a registration statement with the Securities and Exchange Commission to make an initial public offering of its common stock.

  • Agencies

    Web Site Markets Beauty Products for Pets

    Renee Ryan, an executive in the beauty industry and a dog lover, saw a need she felt others had missed.

  • Agencies

    Site Markets Discounted Supplements

    In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web.

  • Digital

    Coremetrics Aims for Smaller Businesses

    Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.

  • Digital

    On the Go: Mobile Content Plays Best to Immediate Needs

    E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

  • Digital

    Social Marketing May Fall Short in Targeting Brand Advocates

    Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.