Promotion

• Agencies

  Designer Whey Co-Brands ‘Biggest Loser’ Protein

  In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.

• Agencies

  NASCAR Champions Week Hits Full Throttle

  NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.

• Agencies

  Live from Motorsports Marketing Forum: Tactical Spin

  As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.

• Agencies

  Disney Offers Simba, Ariel, Poppins Live and for Less

  Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions.

• Agencies

  Hyundai, DirecTV, HP to Sponsor TNT Drama

  TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”

• Agencies

  Loyalty Tests

  Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

• Agencies

  Brands Test Sampling at Meal Assembly Kitchens

  A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

• Agencies

  Campell Soup and Pepperidge Farm Team Up for the Holidays

  For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar

• Agencies

  Is NASCAR Spinning Out?

  The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

• Agencies

  Turning Gift Cards into Coupons By Mail

  Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So