Promotion
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Agencies
BCS Championship Game To Be Screened in 3D
Adding a new option play for college bowl games, Fox Sports and Sony Electronics will simulcast the FedEx BCS game between the University of Florida and the University of Oklahoma in 3D.
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Agencies
Show Media Creates 3D Levi’s Taxi Ads
Taxis all look the same to people strolling New York City streets, but a 3D Levi’s 501 image atop 400 cabs is even making unimpressionable Big Apple residents take notice
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Agencies
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games
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Agencies
Beer Makers Get Complaints About Santa-themed Events
Yes, Virginia, that is a beer in Santa’s hand, and no, the Center for Science in the Public interest isn’t happy about it
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Agencies
NBA, Turner to Screen All-Stars in 3D HD
The National Basketball Association and cable partner Turner Sports will broadcast TNT’s coverage of the NBA All-Star Saturday Night contests in a live 3D high-definition format in 80 digitally equipped theaters around the country.
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Agencies
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”
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Agencies
Audi Is Back in Super Bowl Ad Huddle
Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game
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Agencies
Papa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29
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Agencies
Lucky Brand Debuts Consumer-Generated Coupon
It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.