Promotion

• Agencies

  Microsoft Debutes Branded T-Shirts

  That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,

• Agencies

  Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable

  The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy’s and curtains on display at Sears. It’s in

• Agencies

  Dole Foods’ Director of Marketing Paul Panza Talks about the Changing Consumer

  The Dole Food Co. owns some of the world’s most popular products. But it is hardly immune to the recession. Customers have changed where and how they

• Agencies

  Why Incentive Programs Survive Recessions

  And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often

• Agencies

  Dole Uses Blogs and Parties to Promote Fruit Parfaits

  For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But

• Agencies

  NHL Runs Wrigleyville Fest for Winter Classic

  The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.

• Agencies

  NRF Asks Obama for Sales Tax Holidays

  The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation.

• Agencies

  McDonald’s Joins NHL Sponsorship Lineup

  McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada.

• Agencies

  Campbell Soup Embarks on First Major Movie Tie In

  Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes.

• Agencies

  Loyalty Programs and Discounts Key to Holiday Shoppers

  Loyalty rewards and discounts played a big role in shopping plans this holiday season.