Promotion

• Agencies

  Tukaiz Personalizes Calendars

  Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the

• Agencies

  Console Games Offer Brands a New Playing Field

  The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery

• Agencies

  Drug Companies Shun Promotional Products

  ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap

• Agencies

  Hollywood is reaching audiences on their mobile phones

  Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

• Agencies

  ConAgra Foods’ Jesse Spungin on the Economy

  Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

• Agencies

  Second-String Sports are on a Fast Track

  many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.

• Agencies

  Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy

  Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

• Agencies

  Can Honda Build an Emotional Bond With Documentary Films?

  During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries

• Agencies

  Promotion Stunt Leads to Bookstore

  People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark

• Agencies

  Toyota Ties Events to Venza Spots in Big Game

  Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV.