Promotion
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P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter
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Setting the Stage
The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of
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All in the Family
Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets
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Destination: Loyalty
Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.
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Premium Grades
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey.
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The “Wow” Files
Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range
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Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn
World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007
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Agencies
“Mad Men” Launches Viral Campaigns for New Season
With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere
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Agencies
Gillette and WWE Create Educational Videos
John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights
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Agencies
Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless
A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour