Promotion

• Agencies

  Alouette Beats the “Seasonality” Odds

  Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on

• Agencies

  Rosemount Wines to Appear on “Hell’s Kitchen”

  Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.

• Agencies

  Wildfire Acquires Keystone Marketing

  Marketing communications firm Wildfire has purchased Keystone Marketing, Inc

• Agencies

  Banana Republic Contest Offers to Let Entrants Go “Mad”

  Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series

• Agencies

  Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign

  Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.

• Agencies

  All in the Family

  Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

• Agencies

  Destination: Loyalty

  Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

• Agencies

  Premium Grades

  As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey.

• Agencies

  The “Wow” Files

  Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range

• Agencies

  TP Tweeting

  Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified