Promotion
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Agencies
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on
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Agencies
Rosemount Wines to Appear on “Hell’s Kitchen”
Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.
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Agencies
Wildfire Acquires Keystone Marketing
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc
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Agencies
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
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Agencies
Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign
Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.
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Agencies
The New Reward: Prepaid Cards; It’s Showtime
Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive
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Agencies
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter
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Agencies
Setting the Stage
The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of
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Agencies
All in the Family
Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets
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Agencies
Destination: Loyalty
Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.