Promotion
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Agencies
Shopping Trip
Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive
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Agencies
Why People Clip Coupons
Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets
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Agencies
Tales From the Front
GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail
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Agencies
Pride of Placement
If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV
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Agencies
Cyber Monday Sales Could Set A Record $900 Million
Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours
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Agencies
Schwan’s Tempts Potential New Customers
This fall, home food delivery service SCHWAN’S tempted 5,000 potential new customers with an offer of free delivery on any product under $10
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Agencies
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”
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Agencies
Incentives Suppliers Focus on Social Media
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years
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Agencies
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley
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Agencies
Street Smarts
To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October