Promotion
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Agencies
Five Decisions that Drive Customer Loyalty
This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you
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Agencies
Target Puts Gift Cards at Center of Holiday Campaign
Target is using gift cards as an incentive to get people to shop in its stores
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Agencies
Online Gift Card Purchases on the Rise
Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences
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Agencies
Loyalty Programs Undergo 2010 Facelift
Next year, loyalty programs will undergo a double facelift
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Agencies
P&I Postscripts
PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5
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Agencies
Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and
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Agencies
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to
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Agencies
Now in Vogue
It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in
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Agencies
Shopping Trip
Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive
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Agencies
Why People Clip Coupons
Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets