Promotion

• Agencies

  Five Decisions that Drive Customer Loyalty

  This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you

• Agencies

  Target Puts Gift Cards at Center of Holiday Campaign

  Target is using gift cards as an incentive to get people to shop in its stores

• Agencies

  Online Gift Card Purchases on the Rise

  Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences

• Agencies

  Loyalty Programs Undergo 2010 Facelift

  Next year, loyalty programs will undergo a double facelift

• Agencies

  P&I Postscripts

  PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5

• Agencies

  Now in Vogue

  It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

• Agencies

  Shopping Trip

  Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

• Agencies

  Why People Clip Coupons

  Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

• Agencies

  Tales From the Front

  GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

• Agencies

  Pride of Placement

  If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV