Promotion

• Agencies

  Influential Events

  It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s

• Agencies

  Consumers Put Price First in Calculating Retail Loyalty: Colloquy

  When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

• Agencies

  Refund on Callaway Drivers if Mickelson Takes the Masters

  There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that

• Agencies

  Athlete’s Foot Pumps Registrations with Nike Giveaway

  To build up its in-house mailing database, sports footwear retailer The Athlete’s Foot has launched a 10-day “Accessorize Your Spring” promotion

• Agencies

  A&P Will Let Shoppers Save Text Coupons to Loyalty Cards

  Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones

• Agencies

  BDA Forms B-to-B Division

  Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division

• Agencies

  P&I Postscript—National Gift Card Corp.

  NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients

• Agencies

  Ghirardelli Gives Out One Million Chocolates

  This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign

• Agencies

  How Behavioral Targeting Impacts Cart Abandonment

  The cart abandonment rate is one the most watched metrics in retail e-commerce

• Agencies

  One Year Out, Schlage Adds Rebate to Drive Sales

  Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks