Promotion
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Agencies
Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line
Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can
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Agencies
Ben & Jerry’s Lids Sinc With iPhone App
Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions
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Agencies
Retail: Good News for Private Labels
Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands
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Agencies
Beyond the Carrot: Using incentives to inspire your sales team to engage
Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal
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Agencies
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing
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Agencies
As Seen on TV—And Beyond: DRTV Trends and Tips
DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts
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Agencies
CPG Marketers Drop 18 billion More Coupons in 2010 First Half
Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace
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Agencies
IHG Guests Earn Points for Location-based Check-ins with Topguest
Platform lets visitors earn points by checking in over a menu of the most popular location apps
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Agencies
Top Brands, Stores, Categories, Searched in Online Coupons: Report
RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons
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Agencies
ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards
ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards