Promotion
-
Agencies
Strategies: Designing P-O-P Creative that Pops
As human beings we are wired to notice things that are different. It’s the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space
-
Agencies
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong
-
Agencies
Fixing Loyalty: How Brands Are Shaking Up Rewards Programs
In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of
-
Agencies
Idea to Steal: Package Deal
Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional
-
Agencies
Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line
Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can
-
Agencies
Ben & Jerry’s Lids Sinc With iPhone App
Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions
-
Agencies
CPG Marketers Drop 18 billion More Coupons in 2010 First Half
Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace
-
Agencies
IHG Guests Earn Points for Location-based Check-ins with Topguest
Platform lets visitors earn points by checking in over a menu of the most popular location apps
-
Agencies
Top Brands, Stores, Categories, Searched in Online Coupons: Report
RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons
-
Agencies
ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards
ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards