Promotion

• Agencies

  P&I Postscript-Kwikset

  Kwikset: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be

• Agencies

  Papa Gino’s Sweeps Boosts Data Collection

  A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.

• Agencies

  Events: Dirty Streets Make Great Canvases

  City streets have a well deserved reputation for being filthy. And whether that’s a good or bad thing depends on your perspective. GreenGraffiti, a company

• Agencies

  T-Shirts to Talk About

  Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

• Agencies

  Vehicle Shopping Tips for Your Next Road Show

  When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

• Agencies

  Get Social With Incentives

  Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates

• Agencies

  Strategies: Designing P-O-P Creative that Pops

  As human beings we are wired to notice things that are different. It’s the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space

• Agencies

  Chieftains: How Many Loyalty Programs Do You Actively Use?

  QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong

• Agencies

  Fixing Loyalty: How Brands Are Shaking Up Rewards Programs

  In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of

• Agencies

  Idea to Steal: Package Deal

  Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional