Promotion

• Agencies

  Retailgating

  Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

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  ENTERTAINMENT PROPERTIES PREVIEW: Coming Attractions

  A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over

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  Traveling Toons

  You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

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  Extending the Event Online

  The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

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  TRADE PROMOTION: Shelf Survival

  Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

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  ENTERTAINMENT PROPERTIES PREVIEW: Hollywood Connections

  It’s an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but

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  Mall Hopping

  Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

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  CONVENIENCE STORES: Marketing to Go

  Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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  The Fellowship of New Line

  New Line Cinema’s The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees

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  Star Tracking

  In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.