Promotion
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Walk the Walk, Talk the Talk
The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax
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Agencies
SCION OF THE TIMES
For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to
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Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,
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Britney bumped
Britney Spears is no longer the choice of a new generation. Beyonce Knowles of the R&B group Destiny’s Child and co-star of this summer’s Austin Powers
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Gee, Dad, where did that come from?
It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to
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Living the Image
Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that
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A word from the roadies
The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers
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BK Gets Serious with The Simpsons
Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television’s The Simpsons last year, the Miami-based QSR this year
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Agencies
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult