Promotion
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Agencies
Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo
To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in
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Agencies
Product Spending Drop off Continues in 2002: PPAI Study
Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products
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Agencies
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
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Agencies
Shoppers Drift from Supermarkets
Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s
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Agencies
FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’
Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great
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Agencies
OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES
A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling
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Agencies
Live from The Incentive Show: NAAG Examines Consumer Promotions Increases
Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive
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Agencies
R.J. Reynolds Drops Event Marketing Agency
R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.
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Agencies
Live from The Incentive Show: New Products and Services Abound
Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through
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Agencies
INCENTIVE SHOW TAKES ON A NEW FOCUS
The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,