Promotion

• Agencies

  Discovery Channel Takes a Bite Out of Shark Week

  For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite

• Agencies

  Mervyn’s Rocks Back-to-School with Scholastic

  Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program

• Agencies

  Alloy Buys Retailer Delia’s to Reach Teens

  Marketing conglomerate Alloy will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen girls

• Agencies

  Sbarro Packs CD-ROMs in Cup Lids

  Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.

• Agencies

  Tour Tutorial

  These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

• Agencies

  We’re Having a Party

  When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

• Agencies

  Freshman Orientation

  VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

• Agencies

  SC Johnson Builds West Nile Buzz

  SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,

• Agencies

  VH1 Pops with Truck Tour

  VH1 this week wraps up the VH1’s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles

• Agencies

  Loews Cineplex Kicks off Centennial Early

  Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their