Promotion
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Agencies
Nick Uses Its Noggin
This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test
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Agencies
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in
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Agencies
Sony Pictures and Best Buy Offer Movie Glimpse
In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.
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Agencies
Chef Boyardee Gets $3 Million Star Wars Push
ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone
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Agencies
Chrysler Uses CDs as Giveaways
DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles
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Agencies
Matchbox Partners with Loews Theaters and Nick Jr.
Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of
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Agencies
Post Cereals Kicks off $5 Million Promo for Justice League
Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season
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Agencies
Pepsi Aired SuperBowl Promo Before Caps Reached Stores
The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first
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Agencies
Pro Sports & Entertainment Buys Core Tour
Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator
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Agencies
Rock and Rollin’ Across America
TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this