Promotion

• Agencies

  Retail Stores as Choice-Editors

  I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

• Agencies

  HP Takes Tech On the Road

  SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

• Agencies

  Remaking the Mall

  WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

• Agencies

  Call it a Win!

  It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

• Agencies

  Street Smarts

  U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

• Agencies

  Nick Uses Its Noggin

  This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test

• Agencies

  Ready for Its Closeup

  Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

• Agencies

  California: What’s in Store

  CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year

• Agencies

  Samsung remaps The Matrix

  How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

• Agencies

  PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT

  In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the