Topic

Promotion

  • Agencies

    Channel Surfing

    Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

  • Agencies

    General Mills Packs DIC DVDs In 10 Million Boxes

    General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

  • Agencies

    General Motors and Detroit Tigers Give Away Chevys

    General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

  • Agencies

    HIT Entertainment Promotes Two New Video Releases

    HIT Entertainment is releasing two new direct-to-video titles July 13 with consumer promotions. The studio will release High Noon in the Bathroom, the third video based on the Nick Jr. preschool series, Rubbadubbers. The video contains five animated …

  • Agencies

    Anti-Smoking Campaigns Kick Off

    Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …

  • Agencies

    Taking Events on Tour

    Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road

  • Agencies

    Sears’ New Song and Dance

    TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is

  • Agencies

    Show Me the Money

    Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

  • Agencies

    Retail Stores as Choice-Editors

    I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

  • Agencies

    HP Takes Tech On the Road

    SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down