Promotion
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Agencies
Live from the IMA Executive Summit: Update on Gift Card Legislation
Legislation regulating gift cards continues to be enacted, adding to an already confusing array of laws that often vary from state to state. “You have a real mish mash of rules,” said Incentive Federation attorney George B. Delta. Delta outlined a …
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Agencies
Live from the IMA Executive Summit: Action Plan Addresses Criticism of Incentive Show
An action plan has been put in place to rebuild the Incentive Show after a steady decline in attendance by both attendees and exhibitors drew criticism from the Incentive Marketing Association. Donna Oldenburg, show director for VNU Expo, which produces …
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Agencies
Live from the IMA Executive Summit: A New Gift Card with Multimedia Capabilities
There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …
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Agencies
People Tours Wal-Mart for Fall
People Magazine brings Hollywood to Wal-Mart with a 20-market tour kicking off this month. The People Live Tour runs Aug. 5-Nov. 14, with two-day stops at 25 Wal-Mart Supercenters. Shoppers get a red-carpet experience via booths hosted by tour sponsors …
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Agencies
Motorsports Hall of Fame Hits the Road
Detroit’s Motorsports Hall of Fame of America announced today it will launch a unique, two-year traveling exhibit, set to premier during the Speedweek festivities just prior to the Daytona 500 in February. The mobile tour will create significant …
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Agencies
Howdy, Pardners
Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy
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Agencies
Pinheads Unite!
With the 2004 Athens Olympic Games upon us, I’m reminded of my own brush with Olympic glory in 1984. Of all the things I’ve seen in thirty-two years in
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Agencies
Show it Off!
Nothing adds zing to a corporation’s trade show presence like a live and often very lively special event. So say design pros along with their savvy marketing
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Agencies
Ecko Trolls Malls for Talent
Apparel marketer Ecko Unltd. is running a 10-city mall tour to find models for its upcoming print ads. The American Dreams Model Search and Mall Tour began July 10 and runs through Sept. 18. Consumers visit the American Dreams center to audition for …