Promotion
-
Agencies
Toyota’s Playground Games Drive Test Drives
Toyota is bringing back some classic playground games and putting them on four wheels for an eight-city test-drive festival, which kicks off Aug. 28 in San Francisco. In each city, 1 million square-feet of outdoor space will be turned into an adult …
-
Agencies
Virgin Mobile Sponsors MTV Video Music Awards
Positioning itself as hip and in tune with today’s youth, Virgin Mobile is sponsoring this year’s MTV Video Music Awards (VMAs) as part of its month-long For the Love of Music celebration. Virgin Mobile has designed a rehab van that will make its way …
-
Agencies
1800CheapSeats Launches Re-branding Sweepstakes
Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB’s wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. …
-
Agencies
Cat Café Attracts Worldwide Attention, Delays Closing
NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors. Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and …
-
Agencies
GameRiot Video Game Festival Hits the Road
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in …
-
Agencies
A&E Takes Gotti to the Streets
Cable network A&E touts its series Growing Up Gotti with street promos in six cities. Women dressed like Mob daughter Victoria Gotti (whose current life is chronicled in the show) visit high-traffic areas to hand out “BisGOTTI” individually wrapped …
-
Agencies
’61 Olds Used as Bait to Catch Yahoo! Customers
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …
-
Agencies
NFL Shifts Kickoff Focus Back to Football
Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …
-
Agencies
Silk Goes Guerrilla to Sample New Smoothie
Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new …
-
Agencies
Xiaolin Toys Latest Premium in Subway Kids’ Paks
Subway has introduced new premiums for its Kids’ Paks, four toys based on the TV show Xiaolin Showdown, set to premiere its second season next month. The toys—Bot Trainer, Dojo Squirter, Dragon Toss and Kimiko Copter—became available Monday and will run …