Topic

Promotion

  • Agencies

    Citigroup gives away cash

    Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

  • Agencies

    Employing The Power of P&I

    As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the

  • Agencies

    Movie Matchmakers

    This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up

  • Agencies

    Small City Big ideas

    It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

  • Agencies

    College Try

    Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

  • Agencies

    THE GOLF SHIRT

    According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional

  • Agencies

    Moving to the Head of the Class

    The Incentive Marketing Association has set its sights on increasing corporate America’s use of incentives to drive sales and employee retention currently

  • Agencies

    Top Brands Join Festival for NFL Opening Kickoff

    The National Football League, along with numerous top name brands, will hold an interactive festival in Boston this month to promote its 2004 NFL Opening Kickoff. The NFL Kickoff Football Festival, to be held Sept. 4-6, aims to bring the thrill of the …

  • Agencies

    The Partridge Family Bus Rolls into Los Angeles

    VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the …

  • Agencies

    Reeling Them In

    Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions